Try to remember any media innovation capturing people's attention in recent months.

One that generated interest from the entire market and secured deals with 5 major advertisers within 3 days of its launch.

That's what the “Guarded Bus Stop” project by Eletromidia is all about. A genuinely Brazilian technological innovation in media that has captivated the marketing world and is now ready and has the resources to scale up.

An initiative based on Eletromidia's vision of creating "Projects that transform cities and inspire urban movements," which aims not just to produce media impact, but to produce actual change in society.