RECAYD MOB: A Visual Identity that Captures the Euphoric Escape of Trap Music

As the undisputed kings of Brazilian trap music, RECAYD MOB has amassed over 200 million views on YouTube and a string of chart-topping hits. After years working with traditional rap groups, it was an honor to create the visual identity for this pioneering force in the genre's evolution.

The collective genius of Derik, Dfideliz, Jé Santiago, and Igu gave birth to RECAYD MOB and music that has the power to transport listeners to another reality. Their sound transforms moods, ignites euphoria, and delivers an instant surge of satisfaction, allowing listeners to escape the daily grind and embrace the moment. The group's visual identity perfectly captures this transformative essence.

Concept: RECAYD MOB as an Euphoric Substance

We envisioned RECAYD MOB as a potent chemical compound, capable of whisking listeners away to a realm of unrestrained fun, excitement, and prosperity. This concept guided every aspect of the visual identity, from the logo and typography to the imagery and color palette.

Key Visual Elements:

• Bold, Vibrant Colors: The identity bursts with eye-catching colors that mirror the energy and vibrancy of RECAYD MOB's music.

• Distorted Typography: The logo and text are often distorted and manipulated, reflecting the genre's experimental nature and the group's ability to push boundaries.

• Surreal Imagery: The visuals often feature surreal elements that evoke the transformative power of RECAYD MOB's music.

Impact:

RECAYD MOB's visual identity has been instrumental in solidifying their position as the leading force in Brazilian trap music. It has helped to connect with their audience on a deeper level, reinforcing their brand's message of escapism,euphoria, and self-expression.