Hi! I’m Iago Moura, a Strategy Director at AlmapBBDO who hates bland ads.
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It’s impossible to choose a path without sacrificing another. Strategy means making decisions that move people through culture to grow the brand.
Be clear and smart. Complex words will not convince clients, creatives, and consumers to accept and follow nonsensical ideas.
Be curious enough to find unconventional answers for complicated challenges, solving briefs by unifying efficiency and creativity.
I am trying to learn how to explain to people what I have been doing as a strategist to pay my bills for more than eight years.
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I have had the privilege of working as a strategic planner at some of the world’s best creative agencies, including AlmapBBDO (strategy director), Purpose PBC (strategy manager), XP Investments (senior marketing analyst), Africa DDB (strategy supervisor), and Nova/SB (strategy analyst). I have been supported and developed campaigns to several brand categories such as Financial (Bradesco, Itaú, XP Investments, Elo, iti and Caixa), Beauty (Nivea), Hotel (Accor), Retail / Food (Perdigão and Subway), Transportation (Gol Airlines) and Governmental (Brazilian Federal Government and Health Federal Department).
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_Winner at Young Lions Brazil 2024(Category Marketer)
_Shortlisted at Young Lions Global 2024(Category Media)
_Shortlisted at Young Lions Brazil 2022 (Category Planning)
_ Effie Latam Awards
2024 | Silver - Low Budget
2024 | Gold - Positive Impact
2024 | Silver - Marketing Innovation Solutions
Effie Brazil Awards
2023 | Gold - Brand Experience
2024 | Gold - Low Budget
2024 | Gold - Media & Entetainment
_Cannes Lions:
2024 | Silver - B2B
2024 | Silver - Print
2019 | Bronze - Direct
2017 | Bronze - Entertainment
_Clio Awards
Silver - Integrated Campaign
Bronze - Audio
Bronze - Partnerships & Sponsorships
_Jury Member at Effie Latam 2024
_Jury Member at Effie Latam 2023
_Jury Member at Effie College 2021
_Executive Program in Innovation Leadership at Distrito
_Sprint of Strategic Solutions at Mesa Company