Hi! I’m Iago Moura, a Strategy Director at AlmapBBDO who hates bland ads.

    • It’s impossible to choose a path without sacrificing another. Strategy means making decisions that move people through culture to grow the brand.

    • Be clear and smart. Complex words will not convince clients, creatives, and consumers to accept and follow nonsensical ideas.

    • Be curious enough to find unconventional answers for complicated challenges, solving briefs by unifying efficiency and creativity.

    • I am trying to learn how to explain to people what I have been doing as a strategist to pay my bills for more than eight years.

  • I have had the privilege of working as a strategic planner at some of the world’s best creative agencies, including AlmapBBDO (strategy director), Purpose PBC (strategy manager), XP Investments (senior marketing analyst), Africa DDB (strategy supervisor), and Nova/SB (strategy analyst). I have been supported and developed campaigns to several brand categories such as Financial (Bradesco, Itaú, XP Investments, Elo, iti and Caixa), Beauty (Nivea), Hotel (Accor), Retail / Food (Perdigão and Subway), Transportation (Gol Airlines) and Governmental (Brazilian Federal Government and Health Federal Department).

  • _Winner at Young Lions Brazil 2024(Category Marketer)

    _Shortlisted at Young Lions Global 2024(Category Media)

    _Shortlisted at Young Lions Brazil 2022 (Category Planning)

    _ Effie Latam Awards

    2024 | Silver - Low Budget

    2024 | Gold - Positive Impact

    2024 | Silver - Marketing Innovation Solutions

    Effie Brazil Awards

    2023 | Gold - Brand Experience

    2024 | Gold - Low Budget

    2024 | Gold - Media & Entetainment

    _Cannes Lions:

    2024 | Silver - B2B

    2024 | Silver - Print

    2019 | Bronze - Direct

    2017 | Bronze - Entertainment

    _Clio Awards

    Silver - Integrated Campaign

    Bronze - Audio

    Bronze - Partnerships & Sponsorships

    _Jury Member at Effie Latam 2024

    _Jury Member at Effie Latam 2023

    _Jury Member at Effie College 2021

    _Executive Program in Innovation Leadership at Distrito

    _Sprint of Strategic Solutions at Mesa Company

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WORK

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